— Who we are
From 1997 to today — our story.
Founded as Balaam Enterprises in 1997, evolved into Baitu Group Ltd — a diversified East African business group headquartered in Kampala, Uganda.
— Who we are
A diversified group
built in Kampala.
Baitu Group Ltd — formerly Balaam Marketing & Promotions Agency Ltd — is a diversified East African business group headquartered in Kampala, Uganda. Founded in 1997, the company has grown from a single marketing agency into a multi-sector investment group.
We operate across media, broadcasting, marketing, events, entertainment, trading, hospitality, real estate and strategic investments — connecting people, brands, businesses and communities across the region.
- 01Integrity in every dealing — the only currency that compounds.
- 02Innovation as the engine of regional growth.
- 03Excellence and professionalism as non-negotiables.
- 04Long-term value over short-term wins.
27+
years building influence across East Africa
— Mission
To create value by connecting people, brands, businesses and communities through innovative media, marketing, investment and development solutions.
— Vision
To become East Africa's most influential diversified business group, creating sustainable opportunities across media, commerce, technology, real estate and strategic investments.
— Core values
What we stand for.
Integrity
We earn trust through every action and every dealing.
Innovation
We push boundaries to unlock new opportunities.
Excellence
World-class craft is the minimum standard.
Leadership
We shape the industries we operate in.
Community Impact
Our growth uplifts the communities we serve.
Professionalism
Disciplined execution from brief to delivery.
Long-Term Value
We build for decades, not quarters.
— Our journey
Nearly three decades in motion.
Founded as Balaam Enterprises
The journey begins in Kampala.
Incorporated as Balaam Marketing & Promotions Agency Ltd
Formalized as a marketing and promotions powerhouse.
Leading marketing & events company in Uganda
Defining the country's promotions and events industry.
Rebranded as Baitu Group Ltd
Evolved into a diversified business group.
A modern East African conglomerate
Operating across seven sectors and expanding regionally.
— Impact
Investing in communities.
For nearly three decades, Baitu Group has contributed to the development of Uganda and East Africa — through employment, mentorship, talent development and economic empowerment programmes that reach across the creative, media and business sectors.
— Let's build
Partner with Baitu Group.
Business inquiries, media partnerships, investment opportunities or event briefs — we respond within 24 hours.