Investing in Tomorrow.
Creating value through media, trade, hospitality, real estate, and beyond.
— Who we are
A diversified group
built in Kampala.
Baitu Group Ltd — formerly Balaam Marketing & Promotions Agency Ltd — is a diversified East African business group headquartered in Kampala, Uganda. Founded in 1997, the company has grown from a single marketing agency into a multi-sector investment group.
We operate across media, broadcasting, marketing, events, entertainment, trading, hospitality, real estate and strategic investments — connecting people, brands, businesses and communities across the region.
- 01Integrity in every dealing — the only currency that compounds.
- 02Innovation as the engine of regional growth.
- 03Excellence and professionalism as non-negotiables.
- 04Long-term value over short-term wins.
27+
years building influence across East Africa
— Mission
To create value by connecting people, brands, businesses and communities through innovative media, marketing, investment and development solutions.
— Vision
To become East Africa's most influential diversified business group, creating sustainable opportunities across media, commerce, technology, real estate and strategic investments.
— What we do
Seven divisions. One group.
A diversified portfolio purpose-built for sustainable growth across East Africa.
Media & Broadcasting
Radio stations across Uganda and South Sudan — Radio 4 Uganda, Radio 7 Masindi, Radio 8 Masaka, Elgon Region, and Radio One South Sudan.
- Commercial broadcasting
- Advertising solutions
- Media buying
- Corporate communications
- Digital media campaigns
Marketing & Brand Communication
Building on the legacy of Balaam Marketing Agency — strategy, identity, activations and PR for ambitious brands.
- Brand development
- Experiential marketing
- Product launches
- Public relations
- Advertising management
Events & Entertainment
From international concerts to government functions — full-scale event production with celebrity and protocol management.
- Concert promotion
- International artists
- Corporate & government events
- Live production
- Venue management
Trading & Distribution
Commercial trading and distribution networks serving multiple sectors across the region.
- Product distribution
- Supply chain partnerships
- Procurement support
- Retail networks
- B2B trading
Hospitality & Tourism
Investments in hotels, resorts, conference facilities and tourism-related developments.
- Hotels & resorts
- Conference facilities
- Hospitality management
- Tourism partnerships
- Guest experiences
Real Estate & Property Development
Strategic property development across commercial, mixed-use and investment categories.
- Commercial development
- Mixed-use projects
- Land acquisition
- Property management
- Urban development
Strategic Investments
Selective investments across technology, agribusiness, manufacturing, energy, infrastructure and regional expansion.
- Technology
- Agribusiness
- Manufacturing
- Energy & infrastructure
- Regional expansion
— Featured projects
From ideas to impact.
EventsEvents & Entertainment
Kampala Concert Series
MediaMedia & Broadcasting
Uganda Radio Network Expansion
MarketingMarketing & Communications
National Brand Campaigns
EventsEvents & Entertainment
Government Function Production
HospitalityHospitality & Tourism
Lake Victoria Hospitality Development
Real EstateReal Estate
Kampala Mixed-Use Property Project
— Chairman's message
Balaam Barugahara Ateenyi
Founder & Chairman
"From a single marketing agency in 1997 to a diversified group spanning media, events, trading, hospitality, real estate and strategic investments — our story is one of relentless ambition, disciplined execution and deep commitment to Uganda and East Africa."
Balaam Barugahara Ateenyi is a Ugandan entrepreneur, investor, media owner, events promoter and public leader. Through decades of entrepreneurship he has built businesses across media, entertainment, hospitality, broadcasting and strategic investments — helping shape Uganda's communications and events industries while expanding opportunities across the region.
Years leading
Sectors
Countries
— Why Baitu Group
Where vision meets opportunity.
Nearly 30 years of business experience
Strong regional network across East Africa
Proven record in media and communications
Extensive event management expertise
Diversified investment portfolio
Trusted by governments, brands and communities
— Let's build
Partner with Baitu Group.
Business inquiries, media partnerships, investment opportunities or event briefs — we respond within 24 hours.